Home - Mobility Culture?

Can you imagine James Bond in one of your local busses?

Welcome to the MoCuBa website!

You may read about 'mobility culture' the first time and may ask what is it all about.

The MoCuBa project wants to promote the sustainable modes of transport as part of a wider strategy - taking lifestyles into account. The 'emotional factor' is often underestimated - but it is absolutely necessary to achieve more than technical progress. A behavioural change is also needed to improve the life conditions for all citizens.

MoCuBa is going to contribute to it. Enjoy the MoCuBa website.

Michael Glotz-Richter
(MoCuBa coordination / City of Bremen)

You may smile about this question -
but there are serious backgrounds:
What is the image of the various modes of transport?

What is the image of the various modes of transport? Why can't you imagine James Bond as PT customer? Or to turn the question around: how to make the sustainable modes more "sexy"?

Why do some modes have a special image, which can be used to achieve a more sustainable transport (e.g. tram vs. conventional bus services)?

How do we influence the most sustainable modes walking and cycling by urban design and road planning?

How do we influence the individual mobility patterns by land-use patterns? How to make an resource-efficient "urban lifestyle"

Car-Sharing for more efficient use of urban space (Bremen)

What can we learn from the motor-industry, which promotes the car not as a tool for transport but as part of your lifestyle?

Time spent on transport is "perceived time" which has to be much more considered in planning of lines, interchanges, sidewalks etc

The Customer is King

By the way, BMW had spend more than 30 Mio € for the product placement of a new BMW in a James Bond movie…

How to make the sustainable modes much more part of positive emotional acceptance?

These are core aspects of the MoCuBa project:

Relation of Spatial Development to mobility culture
Transport orientated development (TOD) as key instrument on the regional scale to tackle urban sprawl
Car-Sharing is one very innovative instrument for a less-car dependent urban design
'Mobility and Health' (lifestyle)
Options of tram systems for city and region

Tram
Tram - perceived as being faster and more convenient

New organisational transport models (as regional transport cooperation), integration of PT tickets and other services (e.g. event management, mobility management etc.).
Policy recommendations in the field of 'mobility culture and spatial / strategic planning'
Priority for PT (e.g. through bus lanes, traffic light priority etc.) is not only improving the quality of busses and trams but also indicating that there is a certain value given to PT (in comparison to the private car).
Public Transport as a backbone of sustainable transport strategies often has got at the same time an extreme deficit concerning customer orientation and the image. A better understanding of (emotional) customer needs is necessary.
A special focus shall be on the integration of the microbus-systems - as they exist mainly in the new member states. Special targeted offers (e.g. for young people) are of interest.

mobility culture and spatial development: space for cars or space for people?

Mobility culture and spatial development: space for cars or space for people?

Walking and cycling are the most sustainable modes of transport: inexpensive infrastructure, usable for almost everyone, healthy and without major negative impacts on others or the environment.
The health aspects become more viable as obesity is meanwhile a major health issue.

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